CRM in its simplest terms refers to practices, strategies, and technologies that enterprises use to drive sales growth through analysis of integrated data and improved customer interactions. It presents useful information to the front-end staff about the customers' purchasing history, concerns, and preferences.
On-site CRM gives full control to the company related to its deployment, licensing rights, and upgrade. It is best suited for large enterprises. On-demand CRM, also known as cloud-based CRM or SaaS (software-as-a-source) CRM offers relatively quick deployment capabilities. It is best suited for companies with a limited budget and technical know-how. Open Source CRM allows for customization at no extra cost to the user. It is widely used for improved social CRM practices.
A well-managed CRM allows for sales forecasting and supports marketing and sales automation failing which it would be nothing more than glorified data storage.
You can connect from within your CRM account itself with your customers through multiple channels like Email, phone, chat conversation and social media for immediate follow-up and redress of an impending issue.
For the organizations which are still undecided regarding the CRM implementation in the existing infrastructure, it is worth noting the advanced features of high-end CRM system that truly increase efficiency by reducing the inefficient procedures.
Modular Integration
Direct integration with other ERP modules is a key feature that your organization can get after implementing the system successfully.
Quotes & Proposal Management
It automates the route to send quotes and proposals to your target audiences. The system simplifies the process to translate the quotes & proposals into sales.
Lead/Opportunity Management
Lead & opportunity management system allows sales and marketing executives to trail the communications and interest of prospects, providing a robust platform to stay in touch with the leads until they are converted into sales.
Account Management
Account management allows maintaining various demographic and other information regarding all activities.
Problem Management
Problem management system is all designed to track problems and recognize the trends so that major customer service matters can be checked proactively.
Production Management
Be more productive through integrated and automated access throughout the production cycle of goods.
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